17 November 2003 — HKTDC chooses Paralleli Trade Fairs for the promotion in Italy of the World Boutique Hong Kong.
Hong Kong Trade Development Council decided to appoint Paralleli Trade Fairs as agent in Italy for World Boutique Hong Kong, the unique event in Hong Kong gathering fashion designers’ collection, branded fashion products, fashion accessories, home fashion products and small gifts.
World Boutique Hong Kong is the first independent event dedicated to promoting designers’ collection and brands from around the world.
In 2003 WBHK grouped 178 exhibitors from 12 nations and attracted more than 15,000 buyers from 76 countries.
Giorgio La Ferla, Managing Director of Paralleli Trade Fairs, showed a great satisfaction when saying that this new event, besides strengthening the already very good relation with HKTDC, will open new business opportunities for Paralleli in the Fashion related industries.
“Hong Kong Trade Development Council and Paralleli Trade Fairs are working very well together” -, he added – “this will be the fourth show for which we act as agent for Italy and I expect the number of exhibitions to increase in the future”.